conventional marketing vs. auction marketing
CONVENTIONAL REAL ESTATE MARKETING:
Most real estate listings sell slowly over several months or years. A listing gets placed in MLS and relies on the selling price of other properties. Markets change overnight which cause numerous price issues. Commissions are factored into the asking price: Priced at 400K, so let’s ask for 440K and negotiate.
There is no date when the property will sell. Unscheduled showings occur at the most inconvenient times. Offers are usually much less than the asking price and there are numerous buyer contingencies.
Financing problems or sale of another home further delay the sale.
SELLING YOUR REAL ESTATE USING AUCTION MARKETING:
If no price is established, there is no limit as to how high the price can go. If you put a price on something, no one will pay you more. The more unique, the more one of a kind, generally the higher the price.
You name the terms of the sale, the day, time and place. Auction open house inspections draw traffic with the highest interest in your real estate.
Buyers are pre-qualified with no contingencies. Open public bidding generates the buyer’s best offer. Selling price is finalized by the most determined bidder.
Closing - you set the date.
In all cases, the buyer pays our commission.








